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CSR Malaysia

Sunday
Feb 05th
Home arrow News arrow Asia arrow CSR On The Rise In Asia
CSR On The Rise In Asia Print E-mail
Saturday, 31 October 2009

Corporations in Asia are increasingly understanding the need to incorporate corporate social responsibility (CSR) programmes for their businesses to become sustainable and profitable, according to Board of Trustees and executive director of the Ramon V. del Rosario, Sr. Asian Institute of Management, Center for Corporate Social Responsibility, Prof. Felipe Alfonso.

Alfonso emphasised that working together for CSR gives governments, NGOs and businesses the social licence to operate. For these three sectors, it makes good business and economic sense to come together for the common good.

He explained that companies will thrive better in an environment that is healthy and conducive for profit-making, which is why they must learn to maximize resources and apply creativity in coming up with new products and services that would address current social issues while keeping business profitable.

Alfonso was reported to have said, “The Philippines is learning from this example. Our telcos have come up with products and services such as unlimited calls and SMS that benefit both consumers and the underprivileged sector of society. Portions of the cost of sending text messages, for example, go to livelihood or job generating projects of these telcos.”

However, Asia, when compared to the West, still lacks the maturity it needs to enforce CSR and to make it effective for business. Alfonso acknowledged that while there are efforts in Asia, resources are meager and social concerns are different.
 

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