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CSR Malaysia

Thursday
Mar 11th
Home arrow News arrow Asia arrow Thailand: CSR Programmes Questioned
Thailand: CSR Programmes Questioned Print E-mail
Friday, 29 January 2010
Due to recent disputes between industrial operators and local communities in Map Ta Phut, some have begun to question the sincerity of corporate social responsibility (CSR) programmes, according to Pipat Yodprudtikan, director of the non-profit Thaipat Institute.
The expert told the Bangkok Post, "One way for businesses to regain society's trust and narrow the gap between society's expectations and industry performance on CSR is to reposition their CSR directions." He further opined that businesses will have a hard time convincing the public that their CSR programmes are genuine if they view CSR as a brand-building tool.

According to the news report, the theme of CSR programmes in Thailand might change this year due to environmental laws, the impact of the Asean free-trade area and climate change.

According to Dr Pipat, many organisations reported problems with their CSR last year because staff did not understand or engage with the programmes. He was quoted as saying, "In recent years, many companies have set up CSR managers or departments, which is good in terms of having a point of responsibility. However, it could create a gap as the company's staff might not feel involved."

He suggested that companies should shift from responsive CSR to creative CSR, citing the Map Ta Phut example, saying that companies should set up a preventive system to show the community they take the matter seriously.
 

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