| Embracing The Next Generation of Corporate Citizenship |
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| Saturday, 22 May 2010 | |
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With greater consumer sophistication, awareness and expectations, corporate social responsibility (CSR) is an issue that companies cannot afford to ignore. Research has revealed that organisations that ignore social priorities may lose some competitive advantages in terms of gaining market share, attracting top talent and employee retention. CSR has become an increasingly important development in today’s corporate landscape. Many of society’s toughest problems have an adverse effect on long-term growth rates and business health, thus it seems appropriate for the corporate community to help address social issues. Charles Moore, Executive Director , Committee Encouraging Corporate Philanthropy (CECP), was quoted as saying, "Giving back when conceived and executed thoughtfully, creates a win-win scenario for business and the public." The Global Corporate Social Responsibility (CSR) Summit 2010, organised by The Pinnacle Group International (TPGI), is Asia’s industry standard event and the recognition platform for CSR Professionals and CSR activities. The event created for corporates to understand how CSR programmes and initiatives can widen a company’s understanding of potential risks and opportunities while securing benefits that come with enhanced reputation, improved relationships with key holders, and better financial results through CSR’s contribution to innovation, investment, enterprise and competition. The Second Annual Global CSR Summit is held in conjunction with the prestigious Global CSR Awards – a premier industry awards ceremony held annually to recognise the achievements of companies and individuals that go over and beyond their call of duty to impacting the livelihood of society and their organisations. For more information, go to http://globalcsr2010.tpgi.org/ |
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