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CSR Malaysia

Sunday
Feb 05th
Home arrow News arrow Malaysia arrow Good CSR Companies Should Outperform Competitors
Good CSR Companies Should Outperform Competitors Print E-mail
Saturday, 05 September 2009
In the current climate of sustainable recovery from the economic crisis, corporate social responsibility (CSR) is often viewed as an immediate fix or solution. In Malaysia, it is compulsory for companies listed on Bursa Malaysia to report on their CSR activities. Currently the top 5 outstanding CSR performance are UMW, MRCB, Maybank, Sime Darby and Public Bank. A survey done by Pete Marvick shows that Japan has the highest disclosure rate: 90% of Japanese companies disclose a CSR report.

According to Dr Geoffrey Williams from OWW Consulting, CSR is the proper management style of ethics and responsibility in any business dealings with their stakeholders. He argues that a good CSR company is not just able to pull through the current crisis, but also able to outperform their competitor in the industry. Caesor Long from European Union Malaysia Chamber of Commerce and Industry (EUMCCI) believes that CSR involved a long term investment of capital, time, money and people. He believes that, unlike other investments or projects, the results of CSR cannot be measured and realised in the short term. He states that continuous and sustainable CSR management and planning are vital in any progression of a business.

(as featured in the Malaysia Chinese Economics & Investment Weekly (24.08.09 – 30.08.09))

 

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