| P&G strives to improve quality of children’s lives |
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| Friday, 04 January 2008 | |
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THINK Procter & Gamble (P&G) and the first thing that comes to mind is its range of household, food, beauty and healthcare products. But beyond gratifying consumer demand with its brand and products, P&G also strives to improve the lives of people through various channels, such as its humanitarian, educational and corporate responsibility (CR) efforts. One of its many CR efforts is its “Live, Learn and Thrive” programme. An ongoing initiative for many years, its goal is to champion the development of children in need. According to Procter & Gamble (M) Sdn Bhd (P&G Malaysia) public affairs manager Zadil Hanief Mohamad Zaidi, a similar CR effort exists in Malaysia. “We have a CR initiative to cater to the needs of 'special children', i.e. children with learning disabilities primarily under 13 years of age,” Zadil told StarBiz. Called “Open Minds”, it is an extension of P&G's global “Live, Learn and Thrive” initiative. Read the full article. Source from The StarBiz |
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