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CSR Malaysia

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Jul 05th
Home arrow News arrow Malaysia arrow Panasonic to pursue green initiatives
Panasonic to pursue green initiatives Print E-mail
Tuesday, 15 January 2008
Panasonic Malaysia Sdn Bhd (Panasonic) aims to increase its market share for visual products to 20% this year, up from 15% to 18% the year before, said its managing director, Hiroshi Nakamura during the Consumer Electronics Show (CES) in Las Vegas on Jan 8. Nakamura added that Panasonic would also be introducing more energy-saving products to the Malaysian market. This is part of its three-pronged corporate social responsibility initiatives.

“We are now promoting the inverter technology (this adjusts the power output of various electronic devices), which is used for our refrigerators, air conditioners and microwaves. The total consumption of energy is greatly reduced,” said Nakamura, adding that this can decrease energy consumption levels in refrigerators by 20% and by as much as 50% in air conditioners.

Second, Panasonic will reduce the usage of lead in its products. “We use almost no lead in our plasma TVs, so when (the parts) are recycled, we can reduce the lead significantly for the environment,” said Nakamura.

Earth 911, an online environmental resource in partnership with the US Environmental Protection Agency and other organisations, states that lead, typically found in batteries, is harmful as it can pollute lakes and streams and contribute to heavy metals that potentially may leach from solid waste landfills.

Third, Panasonic aims to step up its social contribution activities. “We are now conducting ocean preservation activities, and we especially try to protect coral, which faces difficulties to survive,” said Nakamura, adding that Panasonic sends a team once a year to the coast of Terengganu to clean the ocean and build artificial reefs to encourage the growth of coral.

“We are also conducting learning sessions with local primary schools on how important the ocean is for us, and how we can protect it,” said Nakamura. He said Panasonic is working closely with Universiti Malaysia Terengganu and the Marine Parks of Malaysia on these initiatives.

According to Azizah Wahid, Panasonic’s manager for corporate communications and branding, the company has spent RM500,000 on social contribution activities alone for 2007, and hopes to increase this by 15% to 20% this year.


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Source from The Edge Daily
 

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