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RSH seeks tie-ups to drive CR efforts |
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Friday, 08 February 2008 |
RSH (M) Sdn Bhd, which manages retail chains such as Royal Sporting House and Studio 'R', plans to collaborate with more organisations to further drive its corporate responsibility efforts.
Assistant general manager Manish Sapra said one of the ways RSH had communicated its CSR initiatives with World Wide Fund For Nature (WWF)-Malaysia was through its Ipanema Gisele Bundchen G2B (Ipanema G2B) range of footwear.
“We wanted to use a product with a story to create awareness, and that story was (supermodel) Gisele Bundchen's cause for the environment.
“She is the ambassador and designer of the Ipanema G2B sandals line and we plan to build upon this brand to drive awareness on preserving the environment,” he told StarBiz in an interview.
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