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CSR Malaysia

Sunday
Feb 05th
Home arrow News arrow World arrow Financial Companies Rank Low on CSR
Financial Companies Rank Low on CSR Print E-mail
Saturday, 17 October 2009

Finance houses fell to the bottom of the Boston College-Reputation Institute 2009 CSR Index, while top consumer brands perceived to be strong in the area of ethics, citizenship and workplace practices dominated the top 50. Released by the Boston College Center for Corporate Citizenship and Reputation Institute recently, the index shows the Walt Disney Company in the top position, followed by Microsoft, Google, Honda of America, Johnson & Johnson, PepsiCo., General Mills, Kraft Foods, Campbell Soup Company and FedEx, rounding out the top 10.

The CSR Index, created using data collected for Reputation Institute's 2009 Global Reputation Pulse Study, used a subset of survey results that focus on more than 200 companies with a dominant presence in the United States. The data captures public perception about a company's corporate citizenship, governance and workplace practices in the United States.

The research shows that the general public tends to rate makers of consumer products, computers and beverages higher along social dimensions. Industries that fall below the global average include banking, finance, oil and gas, utilities and telecommunications. Reputation Institute, which measures corporate reputation in more than 25 countries annually, notes that the U.S. public put a higher premium on ethics and governance practices.

Business executives are also recognizing the important role corporate social responsibility plays in the reputation of a company. In the recent 2009 State of Corporate Citizenship in the U.S. by the Boston College Center, executives ranked reputation as a top driver behind their commitment to corporate citizenship.
 

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