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CSR Malaysia

Sunday
May 18th
Just How Socially Responsible are Corporations Today? Print E-mail
Friday, 04 April 2008

According to a study conducted by The Marketing Executives Networking Group (MENG), 62.5% of companies are not engaged in corporate social responsibility programs. These results seem at odds with the fact that 60% of respondents think that corporate social responsibility programs have or will have a positive impact on profitability and overall performance of the company.

Additionally, the key opportunities  associated with these programs included employee motivation (71%), influencing customer behaviors (54%), growth and innovation (54%) and increased profits (25%).

Read the full article at Industry Week. 

 

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