The study was reported to have stated that if systems were in place to account for all brands' CSR activities, businesses might be more keen to to begin new initiatives. Companies already spending money and resources on CSR would have their efforts reflected in their brand's value.

These findings are said to be increasingly relevant, as businesses decide whether or not to engage in costly carbon reduction programmes. If they were able to display the value of their efforts to cut carbon dioxide emissions, more business would invest in environmental strategies.